ince we began, we have realized that we do our business for two big reasons—to make a living and to contribute something positive to the world. However, we have learned that nothing is possible without responding to the needs of others and treating people as people. And therefore, you are our most important asset, and customer care is our number one priority. More of our resources go into creating a positive experience for our customers than any other area of our company. We see customer care as essential to everything we do: product development, quality control, marketing, sales, finance, and of course, customer service. Everyone at Applewood Books is committed to helping you. Whether you buy a book or just stop by to look, we appreciate the time you have taken to read these words, because we know that your experience will determine our success.